The basic aspects that SMEs should not neglect in their digital marketing strategy

Published: 2017-09-25 10:35 am | admin

digital marketing strategies
Marketing and advertising are some of the most powerful weapons companies and brands have to reach their consumers, but in that career, there are those who are often a little sideways. They are small and medium-sized enterprises. Not a few SME managers end up thinking (and making decisions based on it) that marketing and advertising are not for them. When it comes to ads, for example, it is often talked about millionaire campaigns, or with first-rate claims, which ends up making these professionals feel that they are playing in leagues in which they cannot compete. With this, they forget that, in fact, marketing and advertising has many levels and that each brand and each company have to play with the one that best fits with them.

Things do not get better when it comes to marketing and advertising on the internet, although the different tools that have come online allow more things to be done in a simpler way and have reduced entry costs (although this should not forget the companies that things should be done in a professional way: it may open a profile on Facebook is free, but you have to keep in mind that it is better to have a professional by means that helps what is done in Facebook lace).

Some studies have shown that not all SMBs are on social networks yet, but at least there are often more present than they are in the network in general. Opening a website of their own is something that small companies tend to cost more than opening a profile on Facebook or Instagram.

social networking strategies In spite of this, SMEs have to be present in that environment. You could say that they have no choice. It is true that they cannot play with the same weapons as larger companies, but following certain advice and recommendations can position themselves in situations that are beneficial to them and improve their consumer’s list.

It does not make sense to let the opportunity that the internet supposes to escape and, above all, should not allow that failure. Today, more and more consumers reach brands, products, and IT companies that consume and provide services through the internet. In fact, the internet has even become a decisive element in proximity consumption, as the mobiles have pushed consumers to search online at any time.

The Three Golden Rules

That is the reason why SMEs have to enter the game and have to be able, in addition, to identify those elements that drag on their strategy. They have to take into account which are the points that are most decisive for a small business and what are usually their recurring failure to position themselves in the market using the network for it. What are the basic elements to position yourself in the network and reach consumers? An analysis of SmallBizTrends has just marked the three main points that small businesses should work on in their digital marketing strategy.

Thinking in Local code:

The first point is to think in local code. This is a decisive factor if one takes into account the behavior of users and the way in which these small businesses can reach them. The local is its point of differentiation, the great benefit that the giants cannot always count on. As the pursuit of things and products around you grow, this element will become more and more important in your strategy. It is one of the great benefits of being a small business and should play with it in the boom times of local searches.

Online presence:

The second point they have to work on is their online presence directly. It is also one of the delicate problems in which companies have more failures. Since local searches are one of their great advantage points and since these are done from mobile devices, SMEs have to make sure they have the necessary weapons to play in those leagues. They have to monitor their mobile usability and their loading speed.

Return on Investment:

And, finally, SMEs have to think in terms of ROI. It’s something that big companies always take into account and it’s something that small businesses should not lose sight of. Some studies, as recalled in the analysis, point out that 45% of SMEs are not measuring the ROI of their spending on digital marketing. You have to know what the amount of money spent and why and what are the benefits of it.

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