How a Logo Design can pull off your Business Identity

Published: 2016-12-28 5:30 am | admin

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A logo is very important for any kind of business. It represents your company and it puts the first impression on your clients. No matter what kind of business you own, without a logo, it won’t have its unique identity. A nicely designed logo attracts more customers towards the services, which your firm offers. If you don’t care too much about your company’s logo, there is a chance that you won’t be able to gain the attention of your clients. Here is how a poorly-designed logo can damage the identity of your enterprise:

Designed by a non-professional

  If you spend a lot of money to start a good company but hire a non-professional or amateur artist for getting your logo designed, there is a chance that this amateur artist would simply copy a logo of another brand, edit it and then provide it to you with some small changes.

 

Adding a lot of colors

  An amateur designer will add a lot of colors in a logo just to make it more “beautiful,” but this kind of logos often annoy the clients.

 

Does not represent your company

  If a logo is designed very beautifully, but it does not relate in any way to your company, then there is no reason for you to use that logo. For example, let’s say your company makes mobile phones, but you are using an image of a bear in your logo just because it looks great, this kind of logo won’t show your brand’s identity.

 

Qualities of a good logo

 

Simplicity

The simpler the logo, the easier it becomes for your targeted customers to get the idea about your firm. A good logo instantly conveys the meaning of a company to the people. Take Apple as an example, which has a very simple yet creative logo, and it easily attracts the customers towards what the company offers, thanks to its tagline “Think different”.

 

Easy to remember

A memorable logo makes it easier for your clients to recognize you in the future. An unforgettable logo shows something unique and creative. Using an icon with a logo is a good practice and it can express what your company does.

 

Straightforward

A straightforward logo can easily pull off your business identity. What is a straightforward logo? Well, say your business is about making the toys, and you want to create a frank logo for that, you must use a toy in the logo. It is also good to make it more unique by adding visually appealing arcs into it.

Multipurpose

A good logo looks great no matter where it is used. A logo that looks nice on a brochure but not on a banner is not a multipurpose logo. A useful logo looks the same even if it is printed on a very small paper. A versatile logo is great for starting a marketing campaign for your business or creating an advertisement.

Add a tagline

Adding a tagline to a logo can actually make your logo more reader-friendly and it can provide an easy and quick explanation to your client that what your enterprise is all about. Almost all the leading companies have their taglines associated with their logos.

After reading this article, I hope it is now clear to you how a good logo can enhance the reliability your business. Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well Well-designed professional looking Logo build trust and attract the more customers and clients. Your business or company logo design is the icon that symbolically signifies your company and brand.

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