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With the easy access to eCommerce websites, the demand of the customers has changed. To ensure stable relation with the customers and to retain them, companies use new inbound marketing strategies. The strategy of a company that tries to attract a large number of customers or based on customer oriented approach in which they use … Continue reading “Benefits of Inbound Marketing”

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Running a successful email marketing campaign has been integral for any business since the popularization of internet in the late 90s. To this date, emails continue to be a relevant aspect to the life of almost every human. More than 122 billion emails are sent per hour and almost five billion of the world population … Continue reading “How to Run a Successful Email Marketing Campaign for e-Commerce”

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Fearing for its shrine as the godfather of digital social media, Facebook hurried to acquire Instagram in 2012 for a staggering price of $1 billion. The photo-sharing platform is valued at $50 billion today, fifty times the return on original investment. The unbridled growth of Instagram mainly owes its occurrence to two astonishing facts: With … Continue reading “How to Set Up Multiple Sponsored Ads on Instagram”

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In the age of the selfie, it is safe to assume that Instagram is shaping fashion trends. It may have been founded as a simple, personal photo-sharing web application but it certainly has grown far beyond that to become a live representation of the global sense of fashion. Rightfully so, Instagram became an integral part … Continue reading “I Dress Up Therefore I Am!”

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Google AdWords is possibly one of the most successful advertising techniques developed throughout history if not the most successful of all-time. It pretty much allows you to direct your ad at only customers who are interested in your product, subsequently skyrocketing your conversion rate. Google advertising network is vast. It includes every Google product and … Continue reading “How to Set Up a Successful Ad Words Campaign”

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A logo is very important for any kind of business. It represents your company and it puts the first impression on your clients. No matter what kind of business you own, without a logo, it won’t have its unique identity. A nicely designed logo attracts more customers towards the services, which your firm offers. If … Continue reading “How a Logo Design can pull off your Business Identity”

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Communication is an integral part to any business transaction. Proper communication does not only lead to great ends, but it also fosters a long-term relationship between clients and service providers. Since owning a website became indispensable for your business growth, the importance of knowing how to talk to web development services increases everyday. In this … Continue reading “How to Communicate Your Needs to Web Developers”

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In the last ten years, social media marketing has taken a giant leap from being a preferred add-on to traditional marketing strategies to a vital cornerstone in contemporary marketing plans. Consequentially, leading social media platforms such as Facebook start adopting ad-oriented methods to generate profits. With the continuous and rapid development of social media platforms, … Continue reading “Types of Facebook Ads”

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Typical users and digital marketers are beginning to see email marketing as an outdated and futile way to spread the word about their services or generating sales. Email marketing may have been used the least as a method of digital marketing in Dubai over the course of the past decade because each online user has … Continue reading “5 Hacks for Email and Digital Marketing in Dubai”

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Having a view on the current scenario of the internet no company can even imagine making it big without having a connection to the global client base. And that connection is built through developing a user friendly, dynamic and responsive website. In today’s business environment one must need a very attractive and unique website to … Continue reading “Is Your Website Developer Charging You For What He Is Supposed To Offer?”

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