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The digital and insecure world online: Ours is a fast-paced digital world where we are regularly experiencing ground-breaking innovations and technologies. One of the technological breakthroughs of today’s world is listening to the consumers’ conversations and watching over their online behaviours to determine their choices and recommendations to the targeted advertisement. The curious case of … Continue reading “FROM FACEBOOK’S PRIVACY CONTROVERSIES TO ALEXA’S”

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You may have come across various articles on the internet claiming to inform and explain Facebook advertising hacks. However, the majority of these articles just rely on basic tips and advice and don’t really bother to enlighten you with actual hacks that can benefit in getting enhanced results. In this article, we are going to … Continue reading “5 Facebook advertising hacks you must know in 2018”

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Today with the advent of social media marketing for businesses i.e. Instagram marketing or Facebook marketing, it is a good idea to put your business presence in one of the many social media platforms. Unfortunately, the huddle that businesses must face today is finding their target audiences and maintaining them. Remember that the prospects you … Continue reading “How to Find Your Target Audience and Build an Engaged Community on Facebook”

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These days there are various ways that businesses can easily put their presence on social media platforms to help boost their revenue. Instagram is one such social media marketing platform that many businesses have adopted to do this. The most important part of your Instagram marketing strategy is the profile you put up out there. … Continue reading “How to Create and Optimize Your Business Profile on Instagram to Drive Traffic”

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In any given business sales cycle, objections and client criticism form an integral part. Without criticism and objections from your customers or clients you may never be in the loop about what your customers or clients take your business to be. When faced with criticism or objection from your customers it is best to take … Continue reading “How Does a Positive Mindset Help You Maximize Business Leads?”

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In case you don’t know what chatbots are, they are programs that chat and deal with customers via text or even audio. Simply speaking, chatbots brought a change in the conversational banking industry. As for dealing with customer experience and satisfaction, chatbots have shown their excellence. When it comes to the travel industry, did chatbots … Continue reading “How Chatbots Can Change Travel”

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What is new? You publish constantly on your social networks and your content is very good. You invest in advertising to increase your followers but despite all your efforts, your fans grow up with “droppers”. How does this situation sound like? Follow the best digital marketing strategy! You may not have tried other strategies, such … Continue reading “How to develop your hashtag strategy to increase your following on Instagram”

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People might think that the job of a social media expert revolves cruising around social media sites all day long and yet get a handsome pay package. It is not as though the social media marketing Dubai experts play, like and share posts throughout the day and make a living from it. On the contrary, they have … Continue reading “3 Common Misconceptions About Social Media Experts”

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Often, PR and social media marketing is confused with each other and for a layman, both may seem to have the same objectives. Well, the objectives may be similar, but there is a thin blurring line that differentiates the two. Whereas social media marketing aims to target the potential customers only, PR is more about … Continue reading “Are Social Media Marketing and PR Related?”

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Digital marketing continues to evolve with the development of new innovations to ensure a more efficient, customer targeted, social media marketing strategy. The conventional written content is becoming a bit of a bother with the current trends on social media where most ads are made of images, graphics and videos. People just do not have … Continue reading “HOW TO BENEFIT FROM VIDEO MARKETING”

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