Best Practices for Google Penalty Recovery
Are you worried because your search traffic has gone down in just a matter of a few days? If that’s the case, chances are that your website has been penalized by Google.
First things first. To begin with, try to figure out the cause of the penalty. There are two types of penalties. Manual and an algorithm update.
One reason for a sudden drop in the site rankings can be the manual penalties. If this is the case, you will receive a notification on the Webmaster Tools, that will make it easier to pinpoint the penalty and have easy recovery.
Google automatically updates its algorithms from time to time. You only need a small change in an algorithm to cause a penalty. This type of penalties are harder to notice because you don’t receive any notification in this case. Therefore, it is advisable to have your website assessed or engage an expert Google penalty recovery services provider.
Remember, both of these kinds of penalties can cause serious harm to your business. However, let’s look at the basic Google policies and some ways to get your traffic back.
Panda or Penguin?
There are only two sources of penalty and they are either penguin or panda. But, the method of attack varies. The panda usually targets the web content that is of low quality and is duplicated. Whereas penguin targets the unnatural link profile, where spam techniques have been used.
Penguin Penalty Recovery
Make an analysis of the anchor text distribution of your site. If you think it is the penguin penalty, follow the steps mentioned below.
- Make a list of all the backlinks
- Analyze their quality
- Make a list of the links you want to delete
- Make a call and talk to the webmasters and disown links
Panda Penalty Recovery
- Look out for low-quality content. Something that doesn’t add value to your site
- Remove the duplicate content from the website
- You need to learn to optimize your website for the search engines efficiently
- Remove all the bad backlinks
- Affiliate your blog to reduce the number of ads
- Improve the loading speed of your page. Try to download Pingdom for this case.
- Clear the architecture of your site
- Check the spellings and grammar
Sometimes it gets difficult to find the main cause of the problem. If you are struggling with the same problem, let’s look at some tools for google penalty recovery.
Top 5 Tools for Google Penalty Recovery
- Google Analytics: This app will help you know when the penalty actually started affecting your website
- Majestic SEO: It will help in recovering from the bad link profiles
- Copyscape: This software will pinpoint any duplicate content
- Google Webmaster Tools: This app is vital for everyone. It will notify of any manual penalties.
- Screaming Frog Web Crawler: This software will crawl within the site and bring out problems like thin web content, internal redirects and dead ends.
The key point here is to understand the cause of the penalty. Once this is done, things get easier. Just download the software’s mentioned above. If you find it difficult to cope up, contact the most reliable google penalty recovery services provider in your region